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This web site had the following in the homepage, "Why Use Direct Mail? Our Targeted Mailing Lists help you connect." We saw that the web site stated " New residents in your area are in need." It also said " Of the services and amenities they used to have. Reach out and connect with our Mailing Lists! Through your program we have had 60 of the invited show up for the word of God and from that we have a 23 retention. Our most popular lists, the New Mover Mailing Lists provide names and addresses for new movers in your areas." The header had Mailing Lists as the highest ranking optimized keyword. It is followed by church mailing lists, contact new movers, and improve church membership which isn't as ranked as highly as Mailing Lists. The next words newmovers.org uses is occupant lists. new mover mailing lists was included and could not be understood by search crawlers.